HealthPlan USA was launched as a new way for individuals and families to take charge of their health care costs. The discount card program provides members with discounts on a range of health related services including prescription drugs, dental, vision and telehealth access. JBK was hired to transform the client’s brand and messaging to better speak to its target audience of multicultural consumers. We developed the client’s brand strategy, social media strategy and graphics, hosted a focus group with target consumers, and assisted with public relations and sponsorship opportunities.
Skills: Brand Strategy, Brand Identity Design, Web design